Everyone that knows me, knows that every time I am in Paris (or even the Paris airport!), this is my number one, go to spot for Macarons and the most delicious hot chocolate ever. Last January, in the pouring rain, I even dragged my friend because he "just had to try it!" My very first experience with Laduree was in London 6 years ago, and I've been hooked ever since.
Everyone—especially New Yorkers—has been clamoring for the death of the cupcake. Let those pastel-colored, frosting-slathered, sprinkled-adorned, oh-so-cute sugar bombs be over! Can we puh-leeze move on?? And it would appear, with Ladurée’s arrival on Madison Avenue, New Yorkers may finally get their wish: the macaron could soon trump the cupcake as the sweet du jour.
The maiden New York outpost is a more modest affair than the ones in Paris. There are 15 macaron flavors—including the only-in-America cinnamon raisin, seasonal options (strawberry-mint, green apple) and perennial favorites (lemon, cassis)—along with a small selection of chocolates; financiers and madeleines; plus packaged jams and teas. And although they don’t sell viennoiseries or gateaux individuels, you can bring home a candle, journal, tote bag or other branded accessory to prove you’ve broached the famed patisserie’s doors.
Lucky for me, I was able to enjoy these tasty treats on my flight home from Spain (where I was excited for my layover in Paris, for this very reason!)
Ladurée, 864 Madison Avenue, (646) 558-3157. Open Monday to Saturday, 9 a.m. to 7 p.m.; Sunday, noon to 6. Macarons in 15 flavors are $2.70 each.
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